It has become necessary for every successful establishment, regardless of its size, to measure its professional performance and monitor the level of satisfaction of its customers and beneficiaries with its services, as it helps it develop its business and move its services to a higher level. Therefore, the mystery shopper is considered one of the most effective tools used in the field of marketing research
Customer experience (CX) refers to how a business interacts with its customers across the customer journey whether purchasing or providing a service – from marketing to sales to customer service and everything that happens in between. In large part, it represents the sum of all a customer’s interactions with your brand or facility.
